Many men cringe when feelings come up because guys tend to be socialized to discount and/or push to the side their own feelings. Sometimes women have the same issue. However, we are all human beings. Everyone is born with emotions and an intellect. To favor one over the other is silly.
It would be like trying to compete in a 100-yard dash with one arm and leg tied behind your back. You can do it, but it would be really, really hard, and what would be the point?
If you want to stand on truly equal ground with your partner, develop a more peaceful and enjoyable relationship, talk to your partner simply by sticking to the feelings. That's it. Stick to your feelings and their feelings. Life is so much easier when we stick to the feelings. Deeper understanding and longer lasting bonds are formed when we open up the most personal side of ourselves and talk about our feelings.
It is a process, it takes time, it is totally worth doing. When it is done well, those in your life will look forward to connecting with you more often and so will you. Once you have connected at a feeling based level then you can go in and use that wonderful intelligence you have to grab hold of the situation with "both hands" and connect that way as well.
Serenity can help you if you would like to get a head start.
David Linares , LMHC